One flat price. Unlimited users. Built by a landscaper.
Leads, estimates, crew scheduling, a field app for the trucks, invoicing, payments, and payroll in one system your whole crew will actually open. No per-seat fees, ever. Built by the owner of Plush Lawns, a Nebraska landscaping company, and running his crews every day.
A real call with the owner who built it. No deck, no pressure. Not ready to talk?
- No per-seat fees
- Set up in a week, we import your list
- Cancel anytime
The loop
Six things happen between the phone ringing and the money landing
Most software covers two or three of them and hands you a spreadsheet for the rest. Reeve covers all six, and each one hands off to the next without retyping.
- 01
Sell
Web and phone leads land in one queue. Chase them from a follow-up worklist, quote from a priced catalog, and let the client approve online.
- 02
Schedule
Approved work becomes visits on crew lanes. Dispatch a whole day at once, with capacity and drive time in view.
- 03
Do the work
Crews run the day from their phones — route, materials, notes, photos, clock in and out.
- 04
Bill
Completing a visit drafts the invoice from the work that was actually done. Tax, discounts, and terms are already applied.
- 05
Get paid
Send a pay link, take a card, or record the check. Balances, deposits, and statements stay correct to the cent.
- 06
Grow
Segment your client list, send the season's campaign, and watch replies turn into new quote requests.
What's inside
Real screens, not a feature list
Every screen below is running in production today. Here's the tour, in the order the work moves.
Win the work
From inquiry to signed, without retyping anything
Every lead lands in one place with the client and property already attached. Quote from your own priced catalog, send a proposal the client can read, and let them approve it on their phone.
Leads that don't slip
Embeddable web forms, phone intake, and server-to-server feeds all land in one queue. New addresses match against existing households, so you stop creating the same client twice.
A follow-up worklist, not a kanban
The sales funnel sorts deals by how overdue they are — uncontacted, overdue, due today, coming up. Log the call, snooze it, or move it forward without dragging cards around.
Estimates that price themselves
Pull from a versioned service catalog with flat, per-unit, and base-plus-overage pricing. Materials lists roll up to a suggested price at your target margin, so you stop quoting below cost.
The client approves online
Send a branded proposal link or PDF. They accept, decline, or request changes — and an accepted estimate turns into scheduled jobs in one action.
Crews
Scheduling built around crews, not around a calendar grid
Most software schedules people into time slots. That's not how a landscaping day works. In Reeve the unit of dispatch is a crew on a date — a lane — and the whole board is built on it.
Some crews run appointments
Timed work sits on an hour grid, exactly where you'd expect it.
Some crews run a route
A mow day is a numbered sequence with drive time and an ETA ladder, not thirty appointments.
Some work is just "that day"
Morning, afternoon, or day-only commitments sit in labeled bands so you don't invent a fake start time.
Somebody calls in sick — one action fixes the day
Set who's actually running that lane today and every open visit on it re-staffs at once. The field app and the by-person view update with it. You don't touch fourteen visits by hand.
Split a crew, or build one for the day
Two people out means two solo runs. Create, split, and retire lanes from the board itself instead of a settings page.
Routes that survive the week
Standing routes keep the order you built, so next week's recurring visits arrive sequenced instead of dumped in a pile.
Capacity you can see before you overload it
Every lane shows booked minutes against the workday, drive time included. Soft limits warn — they never block you from making the call.
Seasonal work waits its turn
Aeration sold in June and winterization sold in April hold out of the ready queue until their season opens, then appear on their own. Out-of-season work warns; it's never refused.
Reschedule the series, not the visit
Move a recurring visit and Reeve offers to move the whole run, re-anchoring dates and crews with one confirmation and exactly one client notification.
The field app
The crew's whole day, on the phone in their pocket
A separate, deliberately simple app for the people on the trucks. No CRM to learn — just today's stops, what to bring, and a clock.
Today, in order
Every tech opens to their own day: the route in sequence, drive time between stops, and how much of the day is already booked.
The materials for the run
The day's visits roll up into one materials list off each job's bill of materials, so the truck gets loaded once.
Clock in, clock out, get paid
Shift and per-visit timers feed straight into payroll. Techs see their own hours and earnings — nobody else's.
Real actions, not a read-only list
Send an on-my-way text, complete a visit with photos and notes, flag work found on site, request a re-quote, message the office, and clear to-dos. It queues offline and syncs when signal comes back.
Billing & payments
The invoice writes itself when the work is done
Completing a visit drafts the invoice from the billable work that actually happened — including anything the crew found on site. You review and send; you never retype a line item.
Correct to the cent, every time
Sales tax, discounts, and payment terms are applied by the database, not by the screen. Sent invoices lock. Totals never drift.
Bill the way the job runs
Invoice per visit for a 30-week mow, or let a run of small visits append to one open draft until you're ready to send. Batch-generate a whole week at once.
Get paid however they pay
Send a public pay link and take a card through Stripe, or record the check and the cash. Deposits and account credits apply cleanly against future work.
Nothing completed stays unbilled
Jobs and clients surface uninvoiced work on the page itself. Statements and payment history per client mean you always know who owes what.
Time & pay
Hours and commission, settled by the same records
The timers the crew already runs become payroll hours. Commission comes out of the invoices they actually worked — no spreadsheet reconciliation on Sunday night.
One clock, two purposes
Shift time answers what you owe in wages. Visit time answers what the job cost. Both come from the same entries, so they never disagree.
Commission that splits itself
Each invoice funds a commission pool at your org rate, divided among contributors by their weighted logged minutes. Role weights change how it splits — never how much leaves the business.
A payroll summary you can export
Every period rolls up per employee with a drill-down to the invoice and the split behind each number.
Everyone sees their own
Employees get a My pay view of their hours and earnings, scoped to them by the database itself.
Marketing
Fill next season from the client list you already have
A full email marketing console built on your own client data — no exporting to a separate tool, no re-uploading a list that's already out of date.
Segments off real records
Tag clients and build waves from them — annual members first, this year's leads next, everyone else last. Employees and unsubscribes are filtered out before you ever hit send.
Compose, preview, test, send
Write with merge tokens, preview against a real client, send yourself a test, then confirm the recipient count by typing it. No accidental blast to 1,900 people.
Drip sequences that run themselves
Queue a multi-step sequence and let it send on schedule. Nothing goes out until you activate it.
Replies become quote requests
Opens and clicks come back as campaign analytics, and a one-click "I'm interested" turns a reader into a lead in your funnel — attributed to the campaign that earned it.
Know your numbers
Which crew days actually made money
Revenue, labor, and materials resolved down to the visit — so you can see the day that lost money while you can still do something about it.
A margin you can trust, or an honest blank
Most dashboards will happily average their way to a number. This one won't. If a task has no pricing, an item has no unit cost, or nobody on the visit has a labor rate, the margin prints as a dash and tells you exactly which input is missing.
- Margin per crew, per day, per visit
- Labor from recorded time, or the estimate when there isn't any
- Materials projected from each job's bill of materials
- Never a fabricated margin — missing inputs are named, not guessed
Everything logged, automatically
Every status change, note, and visit on the record.
Also included
The rest of the day-to-day
No add-on tiers and nothing held back for an enterprise plan. It's all in the flat price.
One inbox for the client
Texts, emails, and calls thread together per client — including the automatic messages the system sends on your behalf.
Client notifications you control
Turn each event on or off, pick email or SMS, edit the template, and set reminder timing. Route messages per property so the tenant and the owner each get the right one.
Internal messaging & to-dos
Talk to the crew inside the system instead of a group text, and assign to-dos that show up on their phone.
Multi-phase projects
Sequence phases, hand off between crews, and hold a phase until the one before it has cured or settled.
Real client records
Multiple properties, multiple contacts, who's allowed to approve work, duplicate merging, and a worklist of records missing an email or a phone number.
Inventory & materials
An item catalog with unit costs, bills of materials per service variant, and a review gate so a job doesn't reach the crew missing its materials.
Programs & recurring work
Bundle a season of visits into one sellable program, attach it to an estimate, and let it expand into dated visits on conversion.
Irrigation design
Lay out heads and zones on the property, capture measurements, and mark bore and trench runs — inside the same client record.
An activity log on everything
Every status change, message, and visit is written to the record. When a client asks what happened, the answer is on the page.
Your data stays yours
Every row is scoped to your business at the database level. Roles decide who sees payroll, pricing, and margin.
Why Reeve
Add crew without growing your software bill
Most field-service tools charge per user, then charge again for the modules that make them useful. Reeve is one flat price with unlimited users, and everything above is included.
One flat price. Unlimited users.
Put the whole crew in the software without watching the invoice climb. Simple enough that everyone actually uses it — whether they're on a truck or in the office.
- No per-seat fees, ever
- No paywalled modules
- Your bill stays put as you grow
- Set up in a day, not a quarter
$0
Extra per person, per truck, per office manager, or per seasonal hire you bring on in April and let go in November.
Off sticky notes
Moving from a notebook and a whiteboard? One place for it all, no relearning your business.
Alongside QuickBooks
Reeve owns estimates, jobs, invoices, and the hours behind them. Your accountant keeps the books where they are.
Switching CRMs
Coming from something too complex or too expensive? Everything above, without the per-seat bill or the module upsell.
Who built this
Reeve runs a real landscaping company. Mine.
I own Plush Lawns in Nebraska. Four crews, about 2,500 clients, mowing routes and irrigation and the seasonal work in between. I paid for the big-name software for years and watched my crews refuse to open it, my office retype every estimate into the invoice, and the bill go up every time we hired someone.
So I built the system I actually wanted, and moved the whole company onto it. Every estimate, every visit, every invoice, and every paycheck at Plush Lawns has run through Reeve since June 2026. When something is wrong, I feel it on a Tuesday before you ever would.
I'm taking on a handful of founding landscaping companies for spring 2027. You get a system built by someone who does your job, and I get the one thing that makes it better: an owner who tells me what's still hard.
Jed Weis, owner, Plush Lawns
2,500
clients on the system
4
crews dispatched from it daily
$0
per seat, ever
Pricing
One flat price, unlimited users
Everything on this page is in both plans. Pick monthly or annual — first month free, no card required.
Solo
When it's just you — the owner-operator on-ramp.
- One user — it's just you
- Leads, estimates, and online approvals
- Crew scheduling, dispatch, and routing
- The field app for every tech
- Invoicing, payments, deposits, and statements
- Time tracking, commission, and payroll export
- Email marketing and client segments
- Optional SMS add-on $30/mo
- First month free
Team
Most popularYour whole crew, unlimited, one flat price.
- Unlimited users — your whole crew
- Leads, estimates, and online approvals
- Crew scheduling, dispatch, and routing
- The field app for every tech
- Invoicing, payments, deposits, and statements
- Time tracking, commission, and payroll export
- Email marketing and client segments
- Optional SMS add-on $60/mo
- First month free
No card to start. We confirm the plan together on the walkthrough and set you up the same week.
FAQ
Questions, answered
One flat price — $50/mo for a solo operator, $100/mo for a team with unlimited users. An optional SMS add-on is $30/mo (Solo) or $60/mo (Team). No per-seat fees, ever.
Pay monthly, or annually for 5% off. Your first month is free either way, so you can get set up before you pay anything.
No, and it doesn't try to. Reeve owns the operating side — estimates, jobs, invoices, payments, and the hours behind them. Your accountant keeps the books where they are. A direct accounting export is on the roadmap; today you export payroll summaries and client statements.
Yes. Invoices can be sent with a public pay link backed by Stripe, and card payments post against the invoice automatically. You can also just record a check or cash — plenty of our work gets paid that way.
They get the field app instead — a separate, much simpler app for their day, their route, their materials, and their clock. Everyone is included in the flat price either way.
That's the point. A crew can run timed appointments, a numbered mow route, or half-day commitments, and all three sit on the same board without distorting each other. Rosters can change day by day without re-staffing every visit.
Your data is yours. It lives in an isolated, access-controlled database, and we never sell it or share it with third parties for marketing.
Reeve is built for landscaping and lawn-care companies today — including irrigation and seasonal work — with more field-service trades coming. If you quote, schedule, and invoice work, it'll fit.
Now. Book a walkthrough, and if it fits we set you up the same week and import your client list and service catalog for you. No card required to start.
See it run on a real landscaping company.
Twenty minutes on a call with Jed. Your day, your crews, your invoices — shown on the system he runs his own company on. If it fits, we set you up the same week and import your client list ourselves.
Not ready to talk?
Leave your email and we'll check in before the season.